We call what we do the People Business. A company grows through its people, and every one of them has to be found, hired, paid correctly, insured and treated fairly under the law.
That work is easy to get wrong and expensive when it goes wrong. It belongs with a specialist that answers for the result, not with four vendors who each own a piece.
So we recruit, employ, pay and keep compliant the workforces of companies across India. We are headquartered in Bengaluru, with corporate offices in Chennai and Mumbai.
The firm in numbers
50+
Active clients
3,000+
People on our rolls
10+
Industries served
Zero
Statutory penalties for clients we manage
How we operate
Five rules we work by.
01
One accountability
One firm, one contract, one owner for the result.
02
Compliance first
Audit-ready from day one, not patched on later.
03
Where the work is
Onsite HR and people deployed at your sites. We work where your workforce works.
04
Paid right, every cycle
Payroll and statutory benefits are our core business, for clients and for the people on our rolls.
05
Open commercials
Tailored scopes, written SLAs and quarterly reviews against them.
Leadership
The people who run Novelworx
Sundaresh Gopala
Managing Partner & Director
Sundaresh is an entrepreneur and adviser with 25+ years in people services and healthcare. He founded the search firm Orangei HR and has led hospital projects of 1,000+ beds. He works closely with high-growth startups, building partnerships through a wide network.
Ashwin Sundar
Managing Partner & Director
Ashwin is a Chartered Accountant and CPA with experience across finance, compliance, HR and business operations. He leads strategy, governance and execution for the business. Over 10+ years in managed services he helped build Talent Maximus, and he has advised 75+ startups on fundraising and scale-up.
Raghunathan
Director – Retail
Retail veteran with over 30 years of experience across retail formats, championing best retail practices. Instrumental in expanding brands like Provogue, Celio and Kaya Skin Clinics across India.
Founder and strategic advisors
Balaji Bhat
Founder, Strategic Advisor
Balaji is a serial entrepreneur and investment banker with 25+ years of experience. He has helped plan, build and scale businesses in dairy, transportation, manufacturing and IT services, pairing financial judgement with an operator's instincts.
Rajnish Bahl
Director, Strategic Advisor
Rajnish is a Chartered Accountant and gold medallist with 30+ years at Citibank, ANZ and HSBC. He was MD and Head of Personal Financial Services at HSBC India, and Regional Head of Distribution for HSBC MENA across 18 countries. He is a Director at Singularity Ventures and co-founder of the fintech platform 1Silverbullet.
Presence
Headquartered in Bengaluru. Working across India.
Corporate offices
Bengaluru (HQ)
Chennai
Mumbai
Further offices
Coimbatore
Hyderabad
Pune
Delhi
Goa
Questions, answered
What does People Business mean at Novelworx?
People Business is how Novelworx describes its work: making sure a company's people are found, hired, paid correctly, insured and protected under the law. It covers permanent recruitment, staffing on Novelworx rolls, payrolling, IT staff augmentation, onsite HR, payroll compliance and labour law advice, under the promise Your Growth. Our Responsibility.
Who leads Novelworx?
Novelworx is led by its Managing Partners and Directors, Sundaresh Gopala and Ashwin Sundar. Sundaresh brings 25+ years in people services and founded the search firm Orangei HR. Ashwin is a Chartered Accountant and CPA. Founder Balaji Bhat and Director Rajnish Bahl serve as strategic advisors to the firm.
What is Novelworx's legal name?
Novelworx's legal name is Novelworx Digital Solutions Pvt. Ltd., a private limited company headquartered in Bengaluru, India. Under the Novelworx brand it provides manpower and HR services: permanent recruitment, staffing on its own rolls, payrolling, IT staff augmentation, onsite HR operations, payroll and statutory compliance, and labour law advisory.
Where does Novelworx have offices?
Novelworx is headquartered in Bengaluru, with corporate offices in Bengaluru, Chennai and Mumbai. It also has offices in Coimbatore, Hyderabad, Pune, Delhi and Goa. Governance, payroll and compliance are run centrally, while recruitment and onsite HR are delivered on the ground in each client's city.
What industries does Novelworx serve?
Novelworx serves 50+ active clients across 10+ industries, including IT services, financial services, media, energy, manufacturing and healthcare. Clients include Sify, Happiest Minds, UST Global, ITC Infotech, NDTV, Geojit, Fincare, Enphase, FTC Solar, Yuken and Chaithanya Eye Hospital. It works with startups, mid-market companies and large organisations.
How many people does Novelworx have on its rolls?
Novelworx has 3,000+ people on its rolls across India. They include blue-collar, grey-collar and technology professionals who work at client sites while employed by Novelworx. Their payroll, PF, ESIC, Professional Tax, attendance and leave are managed through a central HRIS, and clients Novelworx manages have recorded zero statutory penalties.
Start with one conversation.
Tell us the roles, the headcount and the cities, or the compliance problem you need fixed. We'll come back with a scope and an SLA you can hold us to.